3 Questions to Ask Before You Invest in Digital Signage

3 Questions to Ask Before You Invest in Digital SignageDigital signage is a great way to advertise your business and attract customers.

With a variety of signage options, bright lights, and eye-catching colors, digital signage is an excellent addition to your marketing plan. With various building blocks that all need to work together to make your marketing effective, such as the display, software, media player, and analytics, digital signage is a long-term investment for business owners.

Before investing in digital signage, there are a few questions you need to consider.

What are my KPI’s?

Before investing in a new marketing tool, it is crucial to understand what your key performance indicators are. These metrics will help determine whether or not your digital signage campaign is effective or a drain on your marketing funds.

Before putting a digital signage campaign in place, you should establish a plan of what you need to measure such as:

  • Conversions
  • Impressions
  • Brand awareness
  • Social media engagement
  • Interaction
By setting these metrics in place, you will have a plan to monitor your campaign and ensure you are getting the most out of your investment.

How will My Content Be Created?

The next thing to consider is how you plan to create the content for your digital signage. Steps in the content process include:

  • Deciding what type of content, you want to use such as videos, images, 3-D, etc.
  • Finding the right software for creating content.
  • Determining whether you want to complete the content in-house or hire an agency or vendor for content creation.
  • Learning about and understanding your target audience.
  • Selecting someone to manage the content regularly.
  • Having procedures in place for measuring the effectiveness of the content.
When it comes to digital signage, content is more in-depth than just using a PowerPoint presentation. Content on a digital sign needs to be dynamic and attention-grabbing, so it is vital to have a set plan in place for how the content will be created, managed, and measured.

Do You Plan to Put in the Work Over Time?

For your digital signage to remain effective, it is something that requires work and attention over time.

To ensure your digital signage stand out and continues to attract customers, you have to keep the content updated, measure its effectiveness, and you may even need to upgrade software or hardware to keep it performing at its best. Without the regular maintenance of both the content and the digital sign, it can become worn out in appearance with content that is not enticing.

Now that you’ve considered these factors, your r next step is purchasing your digital signage. At iCandi-LED, we have an array of digital signage options for you to choose from. Our expert team will work with you to learn about your needs and goals and help you find the best digital signage solution for your business. Contact us today to learn more!