Digital Signage: Rules to live by

digital signage

Have you incorporated digital signage in your promotion plan? The ability to display messaging and signage that reinforces your services, products, and overall brand is a powerful tool today.

A clear advantage, if you do it right

Now, how do you leverage this great technology to catch people’s eye and deliver pertinent information?

  • Develop a content strategy. Keep the content relevant, simple, and appropriate. Don’t clutter the sign or make viewers go cross-eyed with too much wording, color or motion. Do make sure the content is focused. Tackle one topic per display.
  • Maintain the right brightness. Most LED signs are equipped with a signage software control system that schedules brightness levels by time of day and season of year. Sure, you want it to be visible and anti-reflective. But you don’t want to be Vegas—potentially wasting energy, annoying your neighbor, or distracting passersby, which will have the opposite effect of what you intended (not to mention decrease the life of the digital sign).
  • Use a clear call to action. What do you want your viewers to do after seeing your signage? Make it clear. If you try to do too many things at once, the message will get lost.

Want more information about Digital Signage?

It’s easy to see why companies are turning to digital signage to set themselves apart. You can advertise specials, promotions, and other messaging to your current and future customers. Reach out to 3 Rivers Sign today to see how we can help take your business to the next level.