What is the value of signage to a business? To its community?

LED digital signage

Are you considering LED digital signage outside your place of business? As you take this exciting step, a few things to keep in mind in order to leverage the full potential.

Your impact on the community

As a business owner in your neighborhood, you are uniquely positioned to be a leader. The messaging you put out there, and how you do it, will reflect on your business. Believe it or not, there’s etiquette to digital signage.

Maintain proper lighting 

Not too bright or too light. For one, you want viewers to be able to read your messages. But you also don’t want to be unintentionally glaring or offensive. There’s also energy conservation to think about.

Engaging your audience

Catch the eyes of the youth in your area with kid-friendly messaging they will respond to! Try Kids Eat Free night at your restaurant or special promotions that coincide with the school year.

Develop content with purpose

Keep it straightforward and easy to follow with a clear call to action. Half-off Tuesdays. Two for one specials. Upcoming events. Don’t try to do too much—but mix it up and have fun.

Keep viewers coming back for more

If you plan to use your digital LED signage to alert the community about traffic, emergencies, transportation, or government use, you’ll need to be “on” 24 hours a day, every day. Establish your operation as a reliable source.

For businesses, you get to choose how long to keep your signage on, but remember that powering on, especially in the colder seasons, can take time and use up more energy. Consider limiting the hours of operation or dimming the lights but not powering off/on for additional power savings.

Interested in learning more about Digital Signage?

Contact 3 Rivers Sign today to see how we can help you advertise specials, promotions, and other messaging to the stakeholders in your community. With the use of LED digital signage, you can take your business to new heights!